MONDAY ON EARTH – OVERVIEW
Monday on Earth is an interactive web based portal dedicated to the provision of information, articles, video, pictures, events and debates on each of the UN Millennium Development Goals.
Organisations and individuals alike have a duty of care, both to the environment we live in and the life forms that inhabit it. The United Nations Millennium Development Goals (MDGs) provide a broad overview of the sustainability challenges facing our planet. Our progress as a species can be measured in relation to our advancement toward the achievement of these goals, and whilst there is much still to do, significant steps have been taken through the actions of governments, corporates, individuals and civil society, with considerable learning to share as well as priorities to debate.
The internet provides us with the opportunity to access all sorts of information at the touch of button and enables conscious and interested individuals to source an abundance of content on the range of sustainability topics. However the quantity of both information and misinformation available online grows exponentially on a daily basis.
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Filtering through this glut both to separate fact from fiction as well as to obtain a comprehensive and balanced understanding on any given subject can become a tedious and time consuming exercise.
Monday on Earth is a web based portal dedicated to the provision of relevant, current and factually correct information, articles, video, pictures, events and debates on each of the UN Millennium Development Goals and their consequent targets. With the participation of key partners, the hub will be used as a tool to raise awareness, to educate and to engage a diverse and wide reaching group of conscious people through its holistic approach to information sharing and interaction. Such themed content will be presented in an entertaining and thought-provoking way, encouraging critical thinking and cultivating conscious action in relation to our carbon footprints, our engagement with communities, and our protection of biodiversity.
The magazine styled portal will provide its members with weekly Monday updates of ‘what’s new on Earth’ bringing to life the value of the MDGs and providing a broad and realistic overview of global priorities and how they can be achieved on a local level. This comprehensive collaboration of balanced and credible information will enable the web audience to formulate considered and objective views and to engage on their issues of interest with their peers and in their communities.
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Interaction is key, and linking members with similar interests as well engaging them with relevant local and international organisations provides a powerful platform for collaborative action and social change.
On the technical side, the web portal has been designed to facilitate an exciting interactive and easy to use experience, with members encouraged to populate their online profiles with comments and blogs as well as uploaded video and pictures content.
Social media and search engine optimization are critical components of the Monday on Earth strategy and will drive the site’s success as a renowned provider of content on development issues and the UN MDGs.
Social media is a proven way to gain trust online and increase the traffic flow to a website by encouraging effective participation and interaction as well as quick sharing of information. Monday on Earth will utilize these platforms to provide site visitors with unlimited opportunity to decide the relevance of content presented and enable them to make an impact on such content by voting for it in the various available methods. These votes will communicate with search engines, and compel them to return high ranking for those links, subsequently driving additional traffic to the site and expanding the Monday on Earth community… we look forward to welcoming you...
Reference:
10 Ways To Generate More Traffic Through Social Media
Posted by Mahesh in Social Media Marketing on September 15th, 2010 |
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